{"id":3868,"date":"2018-09-05T15:33:31","date_gmt":"2018-09-05T15:33:31","guid":{"rendered":"https:\/\/tipika.it\/project-info-typically-2021\/"},"modified":"2021-11-06T14:02:52","modified_gmt":"2021-11-06T14:02:52","slug":"project-info-typically-2021","status":"publish","type":"post","link":"https:\/\/tipika.it\/en\/project-info-typically-2021\/","title":{"rendered":"Project info Typically 2021"},"content":{"rendered":"<div  class='flex_column av-71gb2o-b53f3d87b383d1ae250c8497bc03c381 av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kv2mczc0-5eb06416393feabbc91688297bd7006e\">\n.avia-image-container.av-kv2mczc0-5eb06416393feabbc91688297bd7006e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kv2mczc0-5eb06416393feabbc91688297bd7006e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kv2mczc0-5eb06416393feabbc91688297bd7006e av-styling- avia_animated_image av-animated-when-visible-95 fade-in avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3698 avia-img-lazy-loading-not-3698 avia_image ' src=\"https:\/\/tipika.it\/wp-content\/uploads\/2021\/10\/progetto-tipicamente-2021.jpg\" alt='' title='progetto-tipicamente-2021'  height=\"396\" width=\"756\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tipika.it\/wp-content\/uploads\/2021\/10\/progetto-tipicamente-2021.jpg 756w, https:\/\/tipika.it\/wp-content\/uploads\/2021\/10\/progetto-tipicamente-2021-300x157.jpg 300w, https:\/\/tipika.it\/wp-content\/uploads\/2021\/10\/progetto-tipicamente-2021-705x369.jpg 705w, https:\/\/tipika.it\/wp-content\/uploads\/2021\/10\/progetto-tipicamente-2021-600x314.jpg 600w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/div><\/div><\/div><\/div>\n<div  class='hr av-8jv3k-6117d3f4219c79be82fb03623c6b490c hr-default  avia-builder-el-2  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-697xkg-0a90cfa1a687b1cf0ef5c18551d36b5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Information and promotion program for quality products<\/p>\n<p>(Peperone di Pontecorvo Dop, Cannellino di Atina Dop, Atina Cabernet Doc, Organic)<\/p>\n<p>Market and context analysis.<\/p>\n<p>The \u201cTIPIKA\u201d Agricultural Cooperative Society wants to enhance the local products of Ciociaria.<\/p>\n<p>In this area there are the Cabernet di Atina, the Cannellino di Atina, the Cornetto di Pontecorvo, the buffalo mozzarella from Campania and finally, scattered throughout the territory, organic farms.<\/p>\n<p>The companies are for the most part made up of small companies that produce a good product but do not have the means to spread and market it.<\/p>\n<p>They are products closely linked to the Ciociaria territory that have been refined and adapted over time to particular environmental situations. This is also thanks to the contribution of individuals with great experience and culture who have passionately dedicated themselves to their development and enhancement.<\/p>\n<p>The Ciociaria area is affected by the age-old &#8220;conflict&#8221; between industrialization and the enhancement of environmental resources and the landscape.<\/p>\n<p>In the 70s of the last century these areas supported their economy on industries (Fiat and induced) by reducing the role of the agricultural sector, but starting from the 90s, and thanks to community and regional policies, new companies were involved in the production quality.<\/p>\n<p>The globalization process is forcing companies to develop new skills, to reconnect with their own identity and to identify strategic paths and quality dimensions in the implementation of EU policies.<\/p>\n<p>The new leadership, to guide this path, must be structured on competence, motivation, passion, determination, awareness of doing, the ability to get involved and to experiment with possible solutions by enhancing the resources of the heritage, spreading an entrepreneurial culture and at the same time striving to create a &#8220;local system&#8221; capable of making operators in the food and wine sector, tourism and the consumer of Ciociaria aware of the qualities and their peculiar characteristics so that they prefer Ciociara quality.<\/p>\n<p>Description of the objectives.<\/p>\n<p>The objectives that the cooperative proposes are:<\/p>\n<p>&#8211; stimulate the local market;<\/p>\n<p>&#8211; stimulate the market of the two large centers of Rome and Naples, considering that Ciorciaria is in the middle;<\/p>\n<p>&#8211; build a virtual showcase of our products in foreign markets, and especially those which, due to climatic characteristics, do not have any;<\/p>\n<p>&#8211; build a physical showcase of the products in a special equipped area in which to host citizens and tourists for a specific time;<\/p>\n<p>c) Description of the strategy.<\/p>\n<p>c.1) Local market.<\/p>\n<p>The local market will be stimulated through the media (TV and radio) and the local press. The products of Ciociaria will be advertised with a series of 10 exhibition and tasting &#8220;Workshops&#8221; in an area of \u200b\u200bthe province of Frosinone and typical local dishes will be offered with the intervention of food and wine experts.<\/p>\n<p>The events will be organized in Cassino because it is in an almost barycentric position between the two large centers that want to be involved.<\/p>\n<p>c.2) Foreign market.<\/p>\n<p>An Internet site translated into English will be created.<\/p>\n<p>c.3) Local and foreign market<\/p>\n<p>A special green area will be equipped with the aim of hosting citizens and tourists for a short time. During the visit, these users will have the opportunity to taste the typical products of Ciociaria.<\/p>\n<p>General description of the type of business.<\/p>\n<p>d.1) Contents of the communication.<\/p>\n<p>The origins and evolution of the products;<br \/>\nThe organoleptic and chemical-physical characteristics of the products;<br \/>\nHealthy qualities;<br \/>\nLinks between typical cuisine and territory.<\/p>\n<p>d.2) Initiatives and means.<\/p>\n<p>Workshop in a specific area of the territory, at least 10;<br \/>\nFinal workshop;<br \/>\nPublicity of events and products by local press, radio and TV<br \/>\nCreation of an Internet site;<br \/>\nPreparation of the tasting-cultural area.<\/p>\n<\/div><\/section>\n<div  class='flex_column av-3o0y8w-ef1f17e592dbce177b9abbbe67fefe30 av_one_full  avia-builder-el-4  el_after_av_textblock  el_before_av_one_full  first flex_column_div  column-top-margin'     ><div  class='avia-button-wrap av-kvi3gskd-297b1719129e5a0d48ce37003208bdeb-wrap avia-button-center  avia-builder-el-5  avia-builder-el-no-sibling '><a href='https:\/\/tipika.it\/en\/products-story\/'  class='avia-button av-kvi3gskd-297b1719129e5a0d48ce37003208bdeb avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_iconbox_title' >Go to product history<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/div>\n<div  class='flex_column av-4nebao-acfdbfb8633364981e067976e4a0a814 av_one_full  avia-builder-el-6  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><div  class='av-social-sharing-box av-2a9ji8-92bb425f399d0d2715c528e1469ec774 av-social-sharing-box-default  avia-builder-el-7  avia-builder-el-no-sibling  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/tipika.it\/en\/project-info-typically-2021\/&#038;t=Project%20info%20Typically%202021' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-square-x-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Project%20info%20Typically%202021&#038;url=https:\/\/tipika.it\/en\/?p=3868' aria-hidden='false' data-av_icon='\ue933' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/tipika.it\/en\/project-info-typically-2021\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Project%20info%20Typically%202021&#038;url=https:\/\/tipika.it\/en\/project-info-typically-2021\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Project%20info%20Typically%202021&#038;body=https:\/\/tipika.it\/en\/project-info-typically-2021\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Project info Typically 2021 | Tipika\u00ae<\/title>\n<meta name=\"description\" content=\"The \u201cTIPIKA\u201d Agricultural Cooperative Society wants to enhance the local products of Ciociaria. 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